El Jefe

Jefe Brand

Jefe Brand

In 2004, Ruben Torres launched his clothing line “JEFE Brand”, and at the time, Mike Madriaga (Couture Prototype’s Director), cross-promoted with Ruben, after both were showcased on “Latin Nation”, the biggest national syndicated American Latin TV show.

 

 

 

The spanish word “Jefe” is translated to “BOSS”.  As artwork is always misconstrued, depending on who is viewing, and where one stands in life, the term “El Jefe” can also be confusing.

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Director: Mike Madriaga
Photography: Ron Morales
MUA: Huguette Pretty
Hair: Shannon Hay
Models: Ruben Torres / Paloma Dominguez
Wardrobe: Couture Prototype

In Couture Prototype’s book, the term “Jefe” stands for being one’s own boss in life.  Not in the self employed manner, but rather a personal matter, where we all man up to our own decisions, and accept that each one’s outcome of every decision we make, will either be rewarded, or learned from.  No matter where we are in life, it really comes down to ourselves being our own “JEFE”, and it is up to ourselves to dictate our own future, no one elses.

Director: Mike Madriaga Photography: Ron Morales MUA: Huguette Pretty Hair: Shannon Hay Model: Ruben Torres Wardrobe: Couture Prototype

Director: Mike Madriaga
Photography: Ron Morales
MUA: Huguette Pretty
Hair: Shannon Hay
Model: Ruben Torres
Wardrobe: Couture Prototype

 

 

 Lets fast-forward to 2013, where Couture Prototype is still collaborating with El Jefe, Ruben Torres, but on a different tangent.

 Ruben is currently promoting artists through his art venues, such as the “Heart of Loteria”, and the almost sold out, “The Heart of Lucha” venue, which is opening to the public at the Centro Cultural De La Raza @ Balboa Park, on the dates of October 19-20, 2013.

Director: Mike Madriaga Photography: Ron Morales MUA: Huguette Pretty Hair: Shannon Hay Model: Ruben Torres / Paul Meagher Wardrobe: Couture Prototype

Director: Mike Madriaga
Photography: Ron Morales
MUA: Huguette Pretty
Hair: Shannon Hay
Model: Ruben Torres / Paul Meagher
Wardrobe: Couture Prototype

“If you have a chance, come on through!  This is the biggest show of it’s kind.  Lucha Libre is a unique Mexican style of wrestling, that has many acrobatic air maneuvers, and colorful, artistic masks / outfits.  Not only will there be live wrestling, but the best artwork focused on this lifestyle, popularized by Jack Black’s blockbuster movie, ‘Nacho Libre’.”

The Heart Of Lucha, Oct. 19th, 2013 - Centro Cultural De La Raza

The Heart Of Lucha, Oct. 19th, 2013 – Centro Cultural De La Raza – 2004 Park Blvd, San Diego, CA

https://www.facebook.com/events/422076104573448/


“People ask the difference between a leader and a boss. The leader leads, and the boss drives.” Theodore Roosevelt 

 


Thank you to the LUCHA LIBRE Retaurant for allowing us to film and shoot in the Champion Booth. http://tacosmackdown.com/

 

 


Hare

Lauren Turton in Peggy Jennings

Wardrobe: Couture Prototype
Blouse: Peggy Jennings
Pants: Linda Loudermilk
Photography: Kevin Storm

Lauren Turton is an artist that creates amazing self portraits.  Her unique style has garnished her showcases in various art exhibitions in San Diego, California.

 

 

 The cherubic giggles created by the “Rabbit Head” in Lauren’s photography is not what attracted Couture Prototype to this artist, but rather the mystery exuding the photographs exhibited on Lauren’s website LaurenTurtonPhotography.com.

Lauren Turton's Self Portrait

Lauren Turton’s Self Portrait

Three years prior to the popularity of the images portrayed on the ‘American Horror Story’ TV Show, Lauren had the foresight to create her own brand of imagery, which resembles certain visuals on the TV show.  Did Lauren’s style of photography inspire the staff of the popular TV show?  Whether the director of photography, for the FX TV show, caught wind of Lauren’s self portraits, or not,  remains to be known.

1173841_605825536135539_1266178601_nCouture Prototype decided to collaborate with this hare, Lauren Turton, not only because of her unique beauty as a model, but her ability to transcend her surreal vision to her photography.

“The melding of a Bunny mask, a DSLR Camera, and a graphic design computer program, is an unorthadox twist to the mundane ‘Selfies’ flooding the social media websites.  Finally, an artist taking the cliche style Selfie photography, to a ‘surreal artistic’ form.  Lauren’s art is refreshing to witness, I am honored to have collaborated with her” states Mike Madriaga, director of Couture Prototype.

Photography: Kevin Storm Dress: Dolce & Gabbana Wedges: bebe Wardrobe: Couture Prototype

Photography: Kevin Storm
Dress: Dolce & Gabbana
Wedges: bebe
Wardrobe: Couture Prototype

A Kevin Storm Photography & Couture Prototype Collaboration

A Kevin Storm Photography & Couture Prototype Collaboration

With Lauren’s education she has obtained knowledge in not only digital photography, but film photography as well; including 35mm, 120mm, 4×5 Large Format Film and different film processes including non- silver, cyanotype, Van dyke brown, gum printing, and much more.

“In real life, of course, it is the hare that wins. Every time. Look around you.” Anita Brookner


Underground Art Walk - October 17, 2013

Underground Art Walk – October 17, 2013

Witness a collage of talented work by Lauren Turton, and other artists, on October 17th, 2013 (7PM) at the Syrah Wine Parlor, located on 901 5th Avenue, San Diego, CA 92101.

For More Info: www.facebook.com/syrahwineparlorsd or call 858.437.3985

GPK

Overlooking Chenoan

Our custom Garbage Pail Kids shoes overlooking Chenoan, South Korea

Lately, Korea has been front and center of the media blitz here in the United States.  Couture Prototype was recently blessed to visit South and North Korea first hand, via an exchange student program.  The war between the North and the South did not stop Carissa Toro from booking a flight, in fact, the scare tactics of the western media actually intensified her desire to visit Korea.

Photography: Tuyen Le Model: Carissa Toro Location: Cheonan, South Korea

Photography: Tuyen Le
Model: Carissa Toro
Location: Cheonan, South Korea

Carissa Toro, our San Diego based fashion model, immersed herself in a culture unique to us Westerners, and gave us a few first hand accounts of Korea.

Photography: Tuyen Le Model: Carissa Toro Location: Downtown Cheonan, South Korea

Photography: Tuyen Le
Model: Carissa Toro
Location: Downtown Cheonan, South Korea

 

 

“The temples are colorful, the food is amazingly different, and the city-life is similar to most metropolitan areas in the United States.  The conformity of the culture contradicts the infamous KPOP scene, which is a fusion of trendy fast paced Japanese Pop, and Western POP music.

After learning about the KPOP Culture, Couture Prototype created a special pair of high heel pumps for Carissa to wear in Korea. The shoes were originally a pair of 1960′s Sam Boyds (Vintage Las Vegas Couture), and then enhanced with a collage of original 1980′s Garbage Pail Stickers. The shoes were complimented with a vintage Anne Klein little black dress, wrapped with a baby blue Fendi belt. The overall look was simple, but the emphasis, was the Couture Prototype custom shoes.  The shoes were colorful, and we thought they would not make any sense to a person born after 1990, much less in a country halfway around the world.

We were wrong.

Carissa downtown Cheonan, South Korea

Carissa downtown Cheonan, South Korea

The shoes were paraded around the town of Chenoan, and even worn in the Subway en route to Seoul. The reactions were frowns, and mostly smiles, with the latter of the two coming from the younger KPOP generation, which most were not even born, when Garbage Pail Kids were introduced in 1984.  They loved the colors, the interesting parody of characters, the novel idea of throwing what most would consider trash, on a fashion staple.

Another thing that stuck out in Carissa’s visit to Korea, was the cuisine, particularly the Banchan, which are a variety of colorful side dishes, eaten with the main course. Each dish is unique in texture, color, smell and taste, with Kimchi being the most popular.

During dinner, Carissa noticed the interesting display of Banchan as an artistic correlation to our Garbage Pail Kids shoes. The smorgasbord of side-dishes were mirrored by the shoes, not because of the various colors, but the concept of enhancing an already beautiful subject, with extra ingredients, that someone else, from somewhere else, would normally discard.  Referring to the seaweed, fermented cabbage, and sprouts that us Westerners may take for granted, to compliment thin slices of sirloin steak (Bulgogi).

Korean food is one of Couture Prototype’s favorite genres of cuisine.

Couture Prototype at the 65th Emmy Awards Ceremony

Latricia Renee Price at the 65th Emmy Awards, Photography by Ron Morales

Latricia Renee Price at the 65th Emmy Awards, Photography by Ron Morales

Our custom one-off platform heels were debuted by Latricia Price, at the 65th Emmy Awards in September 2013. Thank You Latricia.

 

Latricia Renee Price with Ross at the 65th Emmy Awards, Photography by Ron Morales

Latricia Renee Price with Ross Matthews at the 65th Emmy Awards, Photography by Ron Morales

Latricia was surrounded by celebrities who complimented her wonderful dress, and our hand-made shoes.  Even Ross Mathews stopped Latricia to take a nice photograph.

 Couture Prototype hand-made these United Kingdom stamp shoes, in memory of Princess Diana. She was a true humanitarian, with class and style.

 

 

 

 

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