In 2004, Ruben Torres launched his clothing line “JEFE Brand”, and at the time, Mike Madriaga (Couture Prototype’s Director), cross-promoted with Ruben, after both were showcased on “Latin Nation”, the biggest national syndicated American Latin TV show.
The spanish word “Jefe” is translated to “BOSS”. As artwork is always misconstrued, depending on who is viewing, and where one stands in life, the term “El Jefe” can also be confusing.
In Couture Prototype’s book, the term “Jefe” stands for being one’s own boss in life. Not in the self employed manner, but rather a personal matter, where we all man up to our own decisions, and accept that each one’s outcome of every decision we make, will either be rewarded, or learned from. No matter where we are in life, it really comes down to ourselves being our own “JEFE”, and it is up to ourselves to dictate our own future, no one elses.
Lets fast-forward to 2013, where Couture Prototype is still collaborating with El Jefe, Ruben Torres, but on a different tangent.
Ruben is currently promoting artists through his art venues, such as the “Heart of Loteria”, and the almost sold out, “The Heart of Lucha” venue, which is opening to the public at the Centro Cultural De La Raza @ Balboa Park, on the dates of October 19-20, 2013.
“If you have a chance, come on through! This is the biggest show of it’s kind. Lucha Libre is a unique Mexican style of wrestling, that has many acrobatic air maneuvers, and colorful, artistic masks / outfits. Not only will there be live wrestling, but the best artwork focused on this lifestyle, popularized by Jack Black’s blockbuster movie, ‘Nacho Libre’.”
“People ask the difference between a leader and a boss. The leader leads, and the boss drives.” Theodore Roosevelt
Thank you to the LUCHA LIBRE Retaurant for allowing us to film and shoot in the Champion Booth. http://tacosmackdown.com/